Waterfield continually invests in research to recognise the shifting environment and remain future ready. All of our products and services today are the result of successful experiments we ran in the past. Currently we are working with partners and organisations in a new wave of research.

Codifying success


To codify what outperformers do and work out how to transfer that effectively to the rest of the cohort.

How it works:

The basic premise is:

1. Solutions to seemingly intractable problems already exist

2. They have been discovered by members of the community itself

3. These innovators have succeeded even though they share the same constraints and barriers as others

Quote from The Power of Positive Deviance


The collective


To create a reinforcing cycle of strategy, people and data.

The metaphor is;

1. Strategy sets the target

2. People are the arrows 

3. Data gives feedback on how well you are hitting the target

How it works:

We are partnering with specialists in;

- People and organisational design 

- Data analytics and data visualisations 



To see what the impact ‘lane jumpers’ will have on various sectors. We define a lane jumper an organisation like Uber, who can seamlessly jump from transport into food delivery, ie. Uber Eats.

How it works:

We have run experiments to distill what we are calling a periodic table to identify potential gaps that can be filled by organisations already performing in other sectors.


The strategy execution code​


Understand what allows some organisations to consistently execute their strategy while others fail. 

How it works:

We are analysing several data sources including;

1. Data from StrategyConnect live 

2. Data for individual psychometric profiles

3. Data from Finanisla and other performance information 


To see what the differentiating patterns of success are and how to transfer these insights to other companies.


We are passionate about designing and developing thought leading, collaborative services that deliver value.

If any of these experiments are of interest please contact us, we look forward to discussing with you.

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Designing, facilitating and realising shared outcomes

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